labelvorm

Labelvorm is a Dutch term used in graphic design, packaging, and label production to refer to the form or contour of a label. It denotes the outer boundary that is cut from the label substrate and determines how the label conforms to a product surface.

In practice, labelvorm is chosen to accommodate branding, information hierarchy, and readability, while respecting manufacturing constraints. The shape interacts with the dieline, printing process, and adhesive type, and it may affect how easily the label can be applied. The design of the labelvorm is often coordinated with typography, color, and brand guidelines to ensure legibility and visual impact on the packaging.

Production uses dielines and die-cut patterns. Printers create a dieline that defines the final contour; the label material is then cut to shape and, depending on the process, kiss-cut or fully separated. The choice of materials and finishing, such as lamination or smart label technologies, can also influence the feasible labelvorm.

Common labelvorms are rectangular, square, circular, and oval, as well as rounded variants. Custom shapes follow product contours or design motifs, such as wrap-around bands for bottles, badge-like forms for cosmetics, or specialty shapes for promotional packaging.

In practice, labelvorm is a practical concept bridging graphic design and manufacturing, and the term is used in Dutch-speaking markets and in international packaging discussions. It emphasizes how form, function, and production methods converge in label creation.