körpszichográfiai
Körpszichográfiai is a Hungarian term describing the study or application of psychographic analysis at the level of a defined social circle or community. The word combines kör (circle, group) with pszichográfiai (psychographic), indicating a focus on collective attitudes, values, interests, and lifestyles shared by members of an identifiable circle, such as a neighborhood, workplace, hobby group, or online community.
Applications of körpszichográfiai include marketing, political campaigning, and public policy, where understanding the shared psychographic traits
Methodologically, körpszichográfiai often relies on data collected within the circle, including surveys, interviews, and analyses of
Relation to related concepts: körpszichográfiai differs from traditional psychographics, which focus on individuals, and from geo-psychographics,
See also: Psychographics, Market segmentation, Social network analysis, Geo-psychographics.