Körpszichográfiai

Körpszichográfiai is a Hungarian term describing the study or application of psychographic analysis at the level of a defined social circle or community. The word combines kör (circle, group) with pszichográfiai (psychographic), indicating a focus on collective attitudes, values, interests, and lifestyles shared by members of an identifiable circle, such as a neighborhood, workplace, hobby group, or online community.

Applications of körpszichográfiai include marketing, political campaigning, and public policy, where understanding the shared psychographic traits of a circle can inform targeted messaging and interventions. In marketing, it supports tailoring communications to the social dynamics and information sources common within a circle. In politics or public health, it aids community-level outreach by addressing concerns and norms prevalent in specific groups. In sociology, it can illuminate how behaviors and norms propagate within social clusters.

Methodologically, körpszichográfiai often relies on data collected within the circle, including surveys, interviews, and analyses of online interactions. Techniques from social network analysis help delineate circle boundaries and influence patterns, while clustering and segmentation methods identify common psychographic traits at the circle level. Analysts may combine circle-level insights with geographic or relational data to capture both space and social structure.

Relation to related concepts: körpszichográfiai differs from traditional psychographics, which focus on individuals, and from geo-psychographics, which emphasize place-based traits without explicit social ties. It sits at the intersection of psychographic segmentation and social network analysis, offering a circle-centric perspective on attitudes and behavior.

See also: Psychographics, Market segmentation, Social network analysis, Geo-psychographics.