käytösmuotoilua
Käytösmuotoilu, or behavioral design, is a multidisciplinary field that applies principles from psychology, economics, and design to influence human behavior. It aims to understand why people act in certain ways and then uses this understanding to create environments, products, or services that gently guide them towards desired actions or outcomes. This is not about manipulation, but rather about making desirable behaviors easier to adopt and undesirable ones more difficult, often by leveraging cognitive biases and heuristics.
The core idea behind käytösmuotoilu is that small, strategically placed changes can have a significant impact
Key concepts within käytösmuotoilu include defaults, nudges, and friction. Defaults are pre-selected options that people are