kortingdruk

Kortingdruk is a term that appears in Dutch-language industry contexts to describe the production of printed materials that convey discounted prices or promotional offers. The word is formed from korting (discount) and druk (printing or press). It is not widely defined in standard dictionaries and its precise meaning can vary by sector and supplier.

In retail and point-of-sale contexts, kortingdruk commonly refers to creating signage, posters, shelf-edge labels, and other print materials that communicate price reductions or promotional deals. Printers and print shops may market kortingdruk as part of a broader promotional printing service aimed at retailers and brands, emphasizing attention-grabbing design and clear display of discounts.

In packaging and labeling, kortingdruk can denote the printing of reduced-price information on product labels or tags, particularly for items that are part of a temporary price promotion or clear-out sale. The term may also appear in catalogs or marketing materials describing lower-price editions or promotional runs, although such usage is less standardized and can vary by supplier.

The terminology is not uniformly established across the printing industry, and there is no single authoritative definition. As a result, tono and scope of kortingdruk can differ between printers, retailers, and manufacturers. In practice, it is best understood as a sector-specific label for the subset of printing work associated with displaying discounts and promotional pricing.

See also: price tags, promotional printing, discount marketing, offset and digital printing.