konsummotives
Konsummotives are a concept used in marketing and consumer psychology to describe the underlying reasons and motivations behind a person's purchasing decisions. These motivations can be conscious or subconscious, rational or emotional, and are often a complex interplay of various factors. Understanding konsummotives is crucial for businesses aiming to effectively target their products and services to specific consumer groups.
These motivations can be broadly categorized. Functional konsummotives relate to the practical needs and benefits a
Social konsummotives are influenced by societal norms, peer pressure, and the desire to conform or differentiate