klikrate
Klikrate, often referred to as click-through rate (CTR) in digital marketing, is a metric that measures how often users click on a link, banner, button, or advertisement relative to how often it is shown or delivered. It is used to gauge the effectiveness of online content in attracting user interaction and is expressed as a percentage.
In most contexts, klikrate is calculated by dividing the number of clicks by the number of impressions
Klikrate is applied across various channels, including search engine advertising, display advertising, email campaigns, and social
Interpreting klikrate requires nuance: a high CTR suggests that users find the content compelling or relevant,
Strategies to improve klikrate include A/B testing of headlines, visuals, and CTAs; refining targeting and bidding