klientbasen
Klientbasen is a term used in Swedish business and marketing to refer to the collection of a company's customers and potential customers stored in a structured database. It serves as a central resource for sales, marketing, and customer service, enabling targeted communication and data-driven decisions. In practice, it is often called kundbas or kunddatabas as well.
Etymology and scope: The word is composed of klient (client or customer) and basen (the base). It
Contents and sources: A typical klientbas contains identifiers such as name and contact information, demographic or
Uses: The base enables segmentation, personalized messaging, and lifecycle marketing, as well as reporting on customer
Privacy and compliance: Handling of klientbas data must comply with data protection regulations (for example GDPR
Challenges and trends: Common challenges include data quality, duplicates, fragmentation across systems, and opt-out management. Trends