katselukevyydellä
Katselukevyydellä, or "viewability" in English, refers to the extent to which an online advertisement is visible to users when it appears on a webpage or digital platform. The concept gained prominence as digital advertising grew, raising questions about the effectiveness of ads that may not be fully seen by users. Viewability is typically measured by whether at least 50% of an ad’s pixels are visible on a screen for at least one continuous second (for display ads) or two seconds (for video ads), according to industry standards set by organizations like the Media Rating Council (MRC).
The importance of viewability stems from its direct impact on advertising performance. If an ad is not
Several factors influence viewability, including ad placement, website design, and user behavior. Ads placed above the
Viewability metrics are tracked using tools like ad verification platforms, which monitor where and how ads