kapitalikülast
Kapitalikülast is a neologism used in Estonian-language discussions of economics and urban policy to describe a phenomenon where frequent visits by holders of capital—investors, fund managers, and corporate executives—to sites of potential or existing investment function as strategic instruments that influence local decision-making. The term combines kapital (capital) with külast (visit), and is often employed to analyze the symbolic and persuasive power surrounding investment projects, branding efforts, and public discourse around development.
Definition and scope. Kapitalikülast refers not only to the physical act of visiting a place but to
Mechanisms and effects. The phenomenon operates through visibility and signaling: high-profile visits attract media attention, attract
Criticism and governance. Critics argue that kapitalikülast can entrench power asymmetries, redirect public resources toward branded
See also. Capital, gentrification, urban planning, soft power, corporate social responsibility. Note: the term is used