kanalenpartners
Kanalenpartners, commonly referred to as channel partners, are independent businesses or individuals that market, sell, implement, or support another company's products through indirect sales channels rather than through the vendor’s direct sales force. They act as intermediaries between the vendor and end customers, often serving specific regions, industries, or customer segments.
Typical types include resellers and value-added resellers (VARs), distributors, system integrators, managed service providers (MSPs), and
Vendor organizations manage kanalenpartners through formal partner programs. These programs define eligibility criteria, certification requirements, revenue
The arrangement offers mutual benefits: vendors extend reach and accelerate sales without expanding direct staff, while
Common challenges include channel conflict when partners compete with direct sales, inconsistent service quality, and compliance
In practice, kanalenpartners are prevalent in technology, IT services, telecommunications, and electronics sectors, particularly where local