kanaladopsjon
Kanaladopsjon, sometimes referred to as channel adoption, is a term used in marketing and business to describe the process by which a new sales or distribution channel is introduced and integrated into an existing business model. This can involve both physical and digital channels. The goal of kanaladopsjon is to expand the reach of a product or service, access new customer segments, and ultimately increase sales and market share.
The implementation of kanaladopsjon typically involves several stages. First, a company identifies the need for or
Once the channel is established, the focus shifts to encouraging its use by both customers and internal