kaartactie

Kaartactie is a term in Dutch that refers to a coordinated campaign in which participants use cards to convey messages, show support, or apply pressure on decision-makers. The cards are often postcards or greeting cards, but can also be informational cards distributed in stores or at events.

Typically the campaign starts with a stated goal and a concise message. Organizers design or select a card, mobilize volunteers to distribute or collect cards, and arrange delivery of the collected items to a target audience such as politicians, public officials, corporations, or institutions. Card campaigns are used by non-profit organizations, advocacy groups, schools, and community associations for purposes such as raising awareness, demonstrating public support, influencing policy, or fundraising.

Variants include postcard campaigns directed at specific decision-makers, school or community drives to build a show of support, or consumer or brand-led initiatives that promote social messages.

Implementation often relies on clear messaging, scalable distribution, and coordinated timing, with deadlines and sample texts to guide participants. Both physical and digital cards may be used, and online tools can facilitate printable cards, e-cards, or automated sending.

Legal and ethical considerations include consent for collecting names and addresses, privacy protections, and compliance with anti-spam or data protection laws. The effectiveness of kaartacties varies with public interest, media coverage, and the receptiveness of the target audience.

See also: petition, postcard campaign, letter-writing campaign, advocacy. Further reading: general works on civic activism.