julkisuusviestintään

Julkisuusviestintä refers to the communication activities undertaken by public sector organizations, such as government agencies, municipalities, and state-owned enterprises, to inform and engage with the public. Its primary goal is to ensure transparency, accountability, and to foster public trust and understanding of the organization's operations, policies, and decisions. This form of communication is crucial for democratic societies, enabling citizens to be informed participants in public life.

The scope of julkisuusviestintä is broad and encompasses a variety of channels and methods. These can include traditional media relations, such as issuing press releases and holding press conferences, as well as direct communication through official websites, social media platforms, newsletters, and public events. The content shared often relates to legislative changes, public services, organizational updates, and responses to public inquiries or concerns.

Key principles guiding julkisuusviestintä include accuracy, clarity, timeliness, and accessibility. Organizations strive to present information in a way that is easily understood by diverse audiences, avoiding jargon and technical language where possible. Ethical considerations are paramount, with a focus on providing truthful and unbiased information. In Finland, the principle of public access to information, governed by laws such as the Act on the Openness of Government Activities, forms a fundamental basis for how public organizations conduct their communication. Effective julkisuusviestintä not only informs but also builds relationships and legitimacy for public institutions.