innside

innside is a hotel brand operated by Meliá Hotels International, positioned for urban, design-conscious travelers. The brand emphasizes contemporary architecture, flexible public spaces, and social hubs in central city locations. innside hotels typically blend modern interiors with technology-driven services and a community atmosphere intended to encourage collaboration and social interaction among guests.

Originating in the early 2010s as innside by Meliá, the concept expanded across Europe and the Americas. In some markets the branding was shortened to innside, reflecting an evolving portfolio strategy within Meliá. The brand aims to balance style, comfort, and value, targeting business travelers, millennials, and leisure guests seeking an authentic urban experience.

Amenities and design themes focus on rooms with modern amenities, thoughtful workspaces, and good acoustics. Public spaces often include lounges and coworking areas, alongside casual dining and social events. Many innside properties emphasize sustainable practices, such as energy efficiency and local sourcing where feasible, and leverage digital services like online check-in and mobile access to streamline the guest experience.

Geographically, innside operates primarily in city centers with a concentration in Europe and with extensions into the Americas and other regions as part of Meliá’s global growth strategy. The brand maintains a consistent design and service standard across properties while reflecting local architectural and cultural contexts to suit the urban environment it inhabits.