innkjøpskontekst
Innkjøpskontekst is a Norwegian concept that refers to the cognitive, social, and environmental factors that influence an individual's purchasing decisions. It takes into account the physical, social, and psychological surroundings in which a purchase occurs.
The concept of innkjøpskontekst highlights the importance of considering the total shopping experience, rather than just
Innkjøpskontekst also encompasses the role of other people, including sales assistants, other customers, and even the
Furthermore, innkjøpskontekst incorporates the tangible cues of shopping, such as product displays, pricing points, and packaging.
The concept of innkjøpskontekst provides valuable insights for business and marketing professionals, helping them to create