informatiestijl

Informatiestijl is a concept in information design and communication that refers to the manner in which information is organized, written and presented to an audience. It encompasses language, structure, typography, layout and accompanying visuals, with the aim of improving clarity, accessibility and retention.

The term is used in journalism, education, corporate communications and government information, where producers need to reach diverse audiences with accurate and usable information. It guides the development of texts, manuals, websites, dashboards and brochures.

Key principles include clarity, conciseness, accuracy, consistency, and audience-centeredness. Text should be written in plain language, with short sentences and active voice; jargon should be avoided or explained. Information is organized with logical structure, clear headings, bullet lists and navigational cues. Visuals, typography, color contrast and whitespace support comprehension. Metadata and labeling aid searchability and accessibility.

Practical applications involve choosing a suitable tone, tailoring content to the reader's context, testing readability, and ensuring accessibility for people with disabilities.

Relation to other concepts: informatiestijl overlaps with information design, content strategy, user experience and data visualization. It is closely tied to readability research and standards for inclusive communication.

Related concepts include information design, plain language, usability, data visualization and content strategy.