individualstargets

Individualstargets is a term used to describe a framework for setting and tracking objectives at the level of individual entities within a system, such as customers, devices, employees, or components, rather than at aggregated groups. The term appears in industry discussions and product literature as a way to increase granularity and accountability in performance management.

Definition and scope: The core idea is to assign measurable targets to single units, collect performance data for that unit, and evaluate progress through dashboards and alerts. Targets can cover revenue, usage, reliability, quality, or compliance metrics.

Implementation: Core steps include defining the target entities, establishing per-unit targets, instrumenting data collection, monitoring performance, and conducting regular reviews. Systems often combine entity-level targets with aggregation rules for leadership reporting.

Applications: In sales, individual quotas per account; in customer success, health metrics per customer; in IT, uptime or error budgets per service; in manufacturing, quality targets per line or component.

Advantages and risks: Benefits include more precise interventions, clearer accountability, and better resource alignment. Risks include privacy and governance concerns, potential gaming or over-optimization at the expense of team-wide goals, and data quality issues.

Governance and ethics: Practices emphasize data minimization, consent where needed, data security, auditability, and alignment with broader organizational policies to prevent bias or discrimination.

See also: microtargeting, OKR, KPI, data governance, privacy by design.