iRulu

iRulu is a digital platform and mobile application designed to facilitate the buying and selling of second-hand electronics, particularly smartphones, in Nigeria. Launched in 2016, the platform operates as an online marketplace where users can list, purchase, and trade used devices, often at prices lower than retail. The service aims to promote sustainability by extending the lifecycle of electronic products while offering affordable technology access to consumers.

The platform operates on a peer-to-peer model, connecting buyers and sellers directly without intermediaries. Users can browse listings categorized by device type, brand, and condition, with detailed specifications such as model, storage capacity, and battery health. iRulu also provides tools for verifying device authenticity and condition, including options for professional inspections. Transactions are secured through the platform, with funds held in escrow until the buyer confirms receipt of the device.

iRulu supports multiple payment methods, including bank transfers, mobile money, and digital wallets, catering to Nigeria’s diverse financial ecosystem. The app includes features for negotiating prices, scheduling pickups, and tracking shipments, enhancing convenience for both parties. Additionally, iRulu offers customer support and dispute resolution services to address issues related to transactions or device quality.

Beyond transactions, iRulu contributes to e-waste reduction by promoting responsible device disposal and recycling. The platform partners with local recyclers and environmental organizations to ensure that unusable devices are handled sustainably. While primarily focused on Nigeria, iRulu has expanded its reach to other African markets, reflecting its commitment to digital inclusion and circular economy principles.