hinnakäitumise
Hinnakäitumine refers to the study of how consumers make decisions when faced with different prices for goods and services. It explores the factors that influence these choices, including perceived value, brand reputation, income levels, and psychological biases. Understanding hinnakäitumine is crucial for businesses seeking to optimize pricing strategies and for consumers aiming to make more informed purchasing decisions.
Several theories attempt to explain consumer price behavior. Price elasticity of demand, for instance, measures how
Psychological pricing, a common tactic, leverages consumers' emotional responses to specific price points. This can include
The concept of perceived value is central to hinnakäitumine. Consumers do not simply evaluate a product based