heruitzending

Heruitzending is the broadcasting of a television or radio program after its initial transmission. It typically involves a planned rebroadcast of a program at a later date or time, sometimes on the same channel and sometimes on a different channel or platform, including online catch-up or on-demand services. In practice, the term covers reruns on linear television as well as digital replays on streaming services and radio repeats.

Reruns serve several purposes: they fill schedules, reach audiences who missed the initial broadcast, and generate additional advertising or licensing revenue. The form and timing can vary, from the next-day encore to periodic weekend airings, and may be targeted to different audience segments or regions.

Rights and licensing are a key consideration, as re-broadcasts require permission from rights holders and may involve separate licensing terms or geographic restrictions, especially when content is distributed internationally or via streaming platforms. Some programs are curated for specific rerelease markets based on demand or contractual arrangements.

With the rise of on-demand and streaming, the concept of heruitzending has evolved from purely linear airings to include digital replays and catalog access. Public broadcasters and commercial networks both use heruitzending as a tool to extend a program’s life, while audience measurement may show varying viewership compared with the original airing.

See also: rerun, retransmission, syndication.