Reruns

Reruns, or repeats, are broadcasts of television episodes, films, or radio programs that have already aired. They allow networks and platforms to fill schedules, reach new audiences, and monetize content without new production costs. Reruns can appear within a network’s own schedule (in-network), in off-network syndication to multiple stations, or on cable and streaming services as replays or catch-up options.

Economic and scheduling aspects drive reruns. In many markets, syndication rights are sold after a program’s original run, creating a steady revenue stream through licensing fees and residuals for writers, actors, and other performers. Evergreen or popular series can generate substantial ongoing income long after their premiere. Streaming platforms may also host reruns, often with licensing deals, altering traditional windows and sometimes offering entire series or weekly releases to maintain subscriber interest.

Types and variations include off-network syndication (repeats aired on independent stations or other networks), first-run syndication (new programs produced specifically for syndication), and streaming replays (on-demand access to previously aired episodes). Content availability and rights determine how frequently a title is rerun and on which platforms.

Cultural and technical considerations accompany reruns. They influence ratings, audience nostalgia, and the long-term value of a show. Reruns can sustain seasonal interest, test new markets, or extend a title’s life beyond its original network run. Rights, licensing arrangements, and evolving viewing habits, including streaming and on-demand viewing, continue to shape how reruns are produced and distributed.