helsepåstander

Helsepåstander, or health claims, are statements on foods or dietary products that suggest a health effect, such as improving health, reducing disease risk, or affecting a bodily function. They can refer to nutrients, ingredients, or products and may appear on labels, advertisements, or packaging.

In the European Economic Area and Norway, health claims are regulated by Regulation (EC) No 1924/2006 on nutrition and health claims made on foods. Only authorized claims may be used; new or revised claims require scientific evaluation by the European Food Safety Authority (EFSA) and authorization by the European Commission. Once approved, claims are listed in official codes and must be worded exactly; labeling and marketing must not mislead consumers.

Types and examples: Authorized health claims may relate to reducing the risk of a disease or to maintaining normal body functions (for example, calcium and bone health, or certain fibers supporting digestion). Claims not on the authorized lists are generally not permitted. Claims that imply medical treatment or curing a disease are highly restricted and require separate authorization or professional oversight.

Enforcement and implications: National authorities, including Norway’s Food Safety Authority (Mattilsynet), monitor labeling and marketing for compliance. Violations can result in penalties, required label changes, or product withdrawal. The aim is to provide accurate consumer information, support evidence-based marketing, and prevent misleading health messaging.

See also: Regulation (EC) No 1924/2006; EFSA; nutrition claim; consumer protection. The term helsepåstander is commonly used in Nordic contexts to describe health-related claims on foods and supplements.