headliner

A headliner is the main or most prominent performer or attraction in a concert, festival, tour, or other live show. The headliner is typically the final act on the bill and the principal draw for the audience, while opening acts perform earlier to warm up the crowd. The term reflects the practice of placing the principal attraction in the most prominent position on promotional materials and the lineup.

In live events, headliners often perform longer sets and are central to the event’s marketing and ticket sales. For festivals, there may be multiple headliners across days, sometimes spanning different genres to appeal to a broader audience. The choice of headliner can influence venue size, stage design, and scheduling, and promoters may negotiate appearances to maximize publicity and attendance.

Outside live performances, headliner can refer to the main attraction being promoted in advertising, press materials, or a front-page feature, though its strongest association remains with entertainment events. The verb to headline means to perform as the main act.

Etymology traces to the notion of the headline or leading item on a bill or poster, signifying top billing and central importance. Related terms include opening act, main act, and bill order.