genericised
Genericised refers to a term, brand name, or product that has become so widely known and used that it is now commonly referred to by its brand name, even when the product is not manufactured by the original company. This phenomenon, also known as generic trademark or proprietary eponym, occurs when a brand achieves a dominant position in the market, leading consumers to associate the brand name with the product category itself.
Examples of genericised terms are numerous and span various industries. In the realm of stationery, "Kleenex"
The process of genericisation can have significant implications for the original brand owner. While it signifies