fraas

Fraas is a German brand and manufacturer of scarves and related fashion accessories. Dating from the 19th century, fraas originated as a family textile business in Germany and evolved into a dedicated scarf label that supplied both retailers and consumers. Over the decades, the company expanded from traditional weaving into a broad range of scarf products that emphasize style as well as practicality.

The product line includes scarves and wraps in materials such as silk, wool, cashmere blends, viscose, and cotton. fraas offers lightweight fashion scarves, pashmina-inspired wraps, knit scarves, shawls, and small square accessories, available in an array of prints, plaids, and solid colors. Designs tend to balance classic aesthetics with contemporary patterns to suit different seasons and wardrobes.

Manufacturing and sourcing emphasize quality textiles and craftsmanship, with production that has historically relied on European mills and established weaving and printing techniques. Fraas distributes its products through department stores, specialty fashion retailers, and online platforms worldwide, often releasing seasonal collections and collaborating with retailers and designers.

Market position and presence: fraas is a long-standing scarf brand in Europe with a broad geographic reach. The brand maintains a focus on versatile, approachable accessories that complement both casual and formal outfits, while preserving a heritage in textile production.