fattytype
Fattytype is a typographic style characterized by unusually thick stroke weights that give letters a heavy, “fat” appearance. The term originated in the 1970s when designers began experimenting with extreme weight variations to add visual impact to headlines and advertising copy. Fattytype was especially popular in the 1980s and early 1990s, when billboard and poster designers sought eye‑catching typography that could be read from a distance. Although it is not a distinct typeface family, the term is used to describe any sans‑serif or serif type that has been markedly emboldened beyond standard bold weights.
Fattytype is often used for ultra‑short slogans, logos, or impact headlines, where its boldness is leveraged