faire

Faire is an online wholesale marketplace that connects independent retailers with independent makers and brands. Founded in 2017 and headquartered in San Francisco, California, Faire aims to simplify the wholesale buying process and promote small, local businesses by providing a digital platform for discovering unique products across various categories, including apparel, home goods, jewelry, and toys.

The platform enables retailers to browse a curated selection of products from small, independent creators, place orders, and access tools for inventory management and reordering. Makers benefit from Faire’s infrastructure, which handles logistics, payments, and order fulfillment, allowing creators to focus on product development and marketing. The marketplace emphasizes transparency, with detailed product descriptions, reviews, and transparent pricing to foster trust between buyers and sellers.

Faire operates on a commission-based revenue model, taking a percentage of each transaction. The company has expanded rapidly, acquiring a significant user base in North America and Europe, and fostering a community of over 250,000 retailers and 1,000,000 makers as of 2023. It also offers features like net payment terms, marketing support, and offline event opportunities to support small business growth.

Overall, Faire serves as a platform that promotes local entrepreneurship, offers diverse and curated product options, and streamlines the wholesale purchasing process, contributing to the broader ecosystem of independent retail and maker communities.

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