eylemsona

Eylemsona is a neologism used in online discourse to describe a form of performative activism in which participants present a highly curated action-focused persona. The term emerged in Turkish-language online communities in the 2010s and has since been referenced in broader discussions of digital identity and political communication.

Characteristics commonly attributed to eylemsona include posting and sharing images or videos of protests, volunteering, or direct-action events; foregrounding timestamps, locations, and tangible outcomes; using action-oriented language and slogans; and maintaining a consistent persona across multiple platforms to build credibility as an activist actor. The concept is often discussed as a way to analyze how online actions are staged and communicated, rather than simply the actions themselves.

In scholarly and critical discourse, eylemsona is used as a lens to study performativity, authenticity, and the ethics of online campaigning. Advocates view it as a useful framework for understanding strategic communication and community-building in digital activism, while critics argue that it can normalize performative behavior, obscure substantive policy discussion, or pressure individuals to enact visible actions for social approval.

Related concepts include performative activism, digital ethnography, and online identity construction.