etikettdesign

Etikettdesign is the process of creating labels for products to communicate brand, product information, and regulatory data. It encompasses graphic design, typography, color, layout, material selection, and printing techniques. It applies across packaging, beverages, cosmetics, pharmaceuticals, and consumer electronics.

Key elements include typography, color scheme, imagery, branding, visual hierarchy, and legibility. Layout must preserve readability at small sizes and on angled views. Finishes such as embossing, foil, and spot UV can differentiate a label. Substrate selection and adhesive compatibility with packaging, plus production constraints like die lines and printability, are considered.

The design process typically starts with research and a brief, followed by concept development, layout design, typography optimization, and iterative proofs. Designers test legibility, color accuracy, and regulatory text, and ensure accessibility considerations such as contrast. The project ends with dielines, print specs, and ready-to-run files.

Production and materials include common printing methods (offset, digital, flexography, gravure), substrates (paper, film, foil), finishes and laminates, and adhesives. Label sizes and shapes must align with packaging. Sustainability goals drive choices for recyclable or compostable labels and water-based adhesives.

Regulatory and cultural considerations vary by region. Labels must comply with requirements for ingredients, nutrition or safety information, allergens, warnings, barcodes or codes, dates, and language. Imagery and branding should respect cultural differences and avoid unintended connotations.

Recent trends in etikett design include minimalist systems, modular label templates, greater use of sustainable materials, tactile finishes, and data-driven personalization through variable printing.