erksavärvi
Erksavärvi is a term used in Estonian-language discourse to describe colors with high saturation, i.e., vivid and bright hues. It is not a formal category in color science, but it appears in design journalism, marketing copy, and everyday speech as a descriptive label for intense colors in palettes, fashion, and branding.
Etymology and meaning: the word combines erks, meaning vivid or vibrant, with värv, meaning color, plus a
Usage: in practice, erksavärvi refers to colors that demand attention and create visual impact. Designers may
Characteristics and limitations: erksavärvi covers a range of hues from electric blues to neon greens and hot
See also: saturation, color theory, hue, color palette, Estonian vocabulary.