electrobz

Electrobz is a contemporary electronic music project that originated in the late 2010s in Los Angeles. The collective was founded by producer and DJ Alex Rivera, whose background includes electronic dance music (EDM), hip‑hop, and experimental techno. Rivera assembled a rotating lineup of vocalists, synthesist programmers, and live performers to create a hybrid sound that blends high‑energy club grooves with atmospheric synth layers.

The project’s debut single, “Pulse Drift,” was released in 2019 and quickly gained traction on streaming platforms for its infectious bassline and retro-driven melodies. In the same year, Electrobz released its first EP, “Electric Pulse,” which featured collaborations with rising artists such as DJ Kaito and vocalist Maya Chen. The EP garnered critical acclaim for its polished production and effective melding of traditional EDM structures with unconventional time signatures.

Electrobz has performed at a variety of venues and festivals, including Ultra Music Festival, Tomorrowland, and South by Southwest. These performances typically focus on an immersive visual presentation, with LED walls, synchronized lighting rigs, and live synthesizer cascades that complement the energetic mix. Partnerships with brands such as Sony Electronics and Samsung have helped to broaden the group’s audience, and their music has been licensed for television commercials, video‑game soundtracks, and club promo videos.

The project is noted for fostering emerging talent within the EDM scene by offering workshops, remix contests, and a community-driven online platform. While remaining commercially successful, Electrobz has maintained a commitment to experimental soundscapes and often invites guest producers to reimagine its catalog in remix releases. The collective continues to influence the evolving landscape of electronic music, especially among artists who seek to blend mainstream accessibility with avant‑garde production techniques.