egirl

Egirl is a subculture and internet aesthetic that emerged in the late 2010s. It is primarily associated with young women who use online platforms like TikTok, Twitch, and Instagram to express themselves. The aesthetic often features a blend of anime, punk, and alternative fashion influences, commonly including dyed hair, heavy eyeliner, chains, and sometimes anime-inspired drawings on the face like drawn-on blush or hearts.

The egirl phenomenon is closely linked to internet culture and online gaming communities. Many egirls gain popularity by streaming video games, interacting with their followers, and creating content that often leans into a playful, sometimes provocative, or melancholic persona. The term "egirl" itself is a portmanteau of "electronic girl," highlighting its digital origins.

While the aesthetic can be seen as a form of self-expression and empowerment for some, it has also faced criticism. Concerns have been raised about the potential sexualization of young women within the subculture, the pressure to conform to certain beauty standards, and the financial demands often associated with maintaining an online persona. The subculture is dynamic and continues to evolve with internet trends.