eftervisning

eftervisning, a term derived from Swedish, literally translates to “after viewing.” It is commonly used in media studies, film education, and audience research to describe the period, activities, or analysis that occur immediately following the viewing of a film, television episode, or other visual media. The concept is employed both as a pedagogical tool and as a methodological practice. In classroom settings, instructors often conduct eftervisning discussion sessions to encourage critical thinking, allowing students to reflect on narrative structure, thematic content, and cinematic techniques. These post-viewing discussions serve to deepen understanding and promote interpretive skills, making them an integral part of many film curricula.

In research contexts, eftervisning refers to the gathering of audience reactions and data after a viewing. Survey instruments, focus groups, or instant feedback technologies such as clickers and mobile apps are used to capture viewers’ spontaneous responses. Researchers then analyze these data to assess reception, emotional impact, and cultural interpretation. The term is also used in the realm of media ratings and advertising, where after-viewing surveys help content creators gauge viewer engagement and advertising effectiveness.

Moreover, eftervisning has applications in psychological studies of media consumption. By examining viewers’ immediate post-exposure thoughts and feelings, researchers can explore cognitive and emotional processing of media messages. Some experimental designs involve repeated eftervisning intervals to study memory retention and attitudinal change over time. Overall, eftervisning functions as a versatile concept that bridges educational practice, audience measurement, and research methodology within the visual media landscape.