divisionsLOréal

divisionsLOréal refers to the way the French multinational beauty company L’Oréal structures its business into market-focused divisions. The company operates on a global scale with a portfolio that spans mass-market products, prestige brands, professional hair care, and dermocosmetics. The divisions are managed to align product development, marketing, and distribution with distinct customer segments and channels, while maintaining coordination across the Group’s brands and regions.

The Consumer Products division focuses on mass-market skincare, makeup, and hair care. It includes widely known brands such as Maybelline, L’Oréal Paris, and Garnier, and emphasizes broad availability through drugstores, supermarkets, and e-commerce. This division seeks to deliver accessible, performance-driven products to a global audience.

The L’Oréal Luxe division handles prestige and luxury beauty brands. It oversees high-end skincare, makeup, and fragrances under brands such as Lancôme, Yves Saint Laurent Beauté, and Giorgio Armani Beauty, distributing through department stores, specialty retailers, and premium e-commerce channels. The division emphasizes branding, innovation, and elevated consumer experiences.

The Professional Products division serves the salon sector with professional hair care and color. Brands in this division include Kérastase, L’Oréal Professionnel, Redken, and Pureology. Distribution occurs primarily through professional channels, partnerships with salons, and specialized distributors, with a focus on salon performance and education.

The Active Cosmetics division houses dermocosmetic brands that emphasize science-based formulations. Notable brands include La Roche-Posay, Vichy, and SkinCeuticals. These products are commonly sold through pharmacies, drugstores, and dermatology outlets, targeting consumers seeking clinically backed skincare.

Overall, divisionsLOréal reflects the company’s strategy to tailor offerings by market segment while sustaining a diverse brand portfolio and global reach.