distributionspartners
Distributionspartners, or distribution partners, are organizations or individuals that help a company bring its products to market by handling sales, marketing, logistics, and post-sale support within defined territories or sectors. They act as intermediaries between the producer and customers and may operate as independent distributors, authorized resellers, or agents. The exact role depends on the market, industry, and contract terms.
Typical functions include market access and demand generation, inventory management and order fulfillment, pricing and terms
Types include exclusive distribution (one partner per territory) and non-exclusive arrangements (multiple partners). Selective distribution uses
Benefits include expanded market reach and local expertise with lower capital needs and shared risk. Risks
Instituting sound partner management—onboarding, due diligence, KPI tracking (sales, market share, delivery performance, customer satisfaction)—and using