disseminationproduction
Disseminationproduction is a conceptual framework used to examine how information artifacts are created and spread within information ecosystems. It treats production and dissemination as interdependent stages in the lifecycle of knowledge, media, and data, rather than strictly separate steps. The term emphasizes that decisions made during creation influence how content can be effectively distributed, and conversely, the distribution context can shape future production practices.
In production, activities include idea generation, authorship, editing, funding, rights management, and the creation of descriptive
The interplay between production and dissemination creates feedback loops: audience reception, engagement metrics, and platform algorithms
Challenges include fragmentation of channels, misinformation risks, discoverability in crowded ecosystems, digital divides, and evolving licensing