dinfluences
Dinfluences is a term used in some discussions of media studies and information science to refer to the influences exerted by digital information ecosystems on attitudes, beliefs, and behavior. It is a blending of digital and influences and is typically treated as a working concept rather than a fixed theory. Dinfluences encompasses actors such as online content creators, commentators, and platforms, as well as the algorithms that curate, prioritize, and amplify material.
The concept focuses on mechanisms by which digital environments shape perception and action. Key processes include
Measurement and study of dinfluences often rely on metrics such as reach, engagement, exposure, and attribution,
Applications of the concept appear in analyses of marketing, political communication, public health campaigns, brand management,
Criticism notes that dinfluences is ill-defined or overlaps with broader concepts like influence and influencer marketing.