didentités

Didentités is a term used in contemporary discussions of identity to describe the plurality and fluidity of personal identities across contexts and platforms. As a neologism, it lacks a single, formal definition, and its precise meaning varies among writers. In broad terms, didentités refers to the coexistence and negotiation of multiple identities—online and offline, public and private, professional and personal—within and across different social settings.

Origins and usage: In French, the phrase didentités is sometimes written as d'identités, meaning "of identities." In academic and popular discourse, the term is employed to analyze how people manage self-presentation, audience expectations, and reputational risk in digital environments, as well as how identity roles shift across work, family, and leisure contexts. Case studies often focus on social media personas, gaming avatars, or professional branding.

Implications and critique: Proponents argue that didentités highlights identity as a dynamic set of representations rather than a fixed essence, with attention to intersectionality, performativity, and privacy. Critics suggest the term can be vague or overlapping with established concepts such as identity fragmentation, coexisting identities, or digital identity management, and caution against overgeneralization of user behavior.

See also: digital identity, identity construction, performativity, online persona, privacy and consent.