demure

Demure is an adjective describing a person or their behavior, indicating modesty, reserve, or shy delicacy in manner or appearance. It often refers to a restrained, unobtrusive demeanor and can describe clothing that is modest or understated.

The word derives from Old French demourer, meaning to remain or tarry, and reached English through Middle English. In historical usage it was commonly applied to women as a designation of proper feminine behavior. In modern English the sense is generally neutral, though it can carry a subtle normative note about propriety or traditional gender norms.

Usage and nuance: Demure can imply coyness or a gentle, unassuming presence, but it can also suggest rigidity or primness if used critically. It is frequently used to describe fashion or demeanor, as in “a demure dress” or “a demure smile.” It is less common to apply the term to men, though not impossible.

Synonyms and related terms include modest, reserved, shy, discreet, and unassuming; related contrasts include bold, flamboyant, or outspoken.