cultureits

Cultureits is a term used in contemporary cultural discourse with no single, universally accepted definition. In broad terms, it is used to describe people, movements, or ideas that place culture at the center of social analysis or political life.

Definitions vary: some writers use cultureits to describe advocates of culture-first policy and education that prioritizes local or national cultural repertoires; others describe cultureits as scholars who treat culture as the principal analytic category for understanding behavior, power, and identity; a third sense applies to online communities, artists, and curators who actively produce, remix, and circulate cultural content as a central practice.

Origin and usage: The term emerged in online discussions and small-circulation publications during the 2010s and 2020s, but it has not gained formal recognition in major reference works or in mainstream academia.

Examples are largely context-dependent and often speculative, ranging from policy debates that emphasize cultural education to discourse about digital culture production.

Criticism: The term is criticized for vagueness and potential essentialism, as well as for conflating culture with identity or power without precise definitions.

See also: cultural studies, anthropology, cultural production, identity politics.