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corporativa

Corporativa is the feminine form of the Spanish adjective corporativo and is used to describe things related to a corporation or the corporate sector. It appears in a variety of business and organizational contexts, especially in phrases such as identidad corporativa, cultura corporativa, comunicación corporativa, and responsabilidad corporativa. The precise meaning depends on the noun it modifies, but generally it denotes governance, branding, policies, or practices associated with a company or corporate group.

In branding and communications, identidad corporativa refers to the visual and verbal elements that identify a

Etymologically, corporativa derives from corporación, from Latin corporatio, and the adjective agrees in gender with the

company—logo,
colors,
typography,
tone
of
voice—while
imagen
corporativa
concerns
the
overall
public
image.
In
internal
management,
cultura
corporativa
describes
shared
values
and
norms,
and
política
corporativa
or
estrategia
corporativa
refers
to
corporate
policies
and
strategies.
Corporate
social
responsibility
is
commonly
termed
responsabilidad
social
corporativa
(RSC)
or
responsabilidad
social
empresarial
(RSE)
in
different
contexts.
noun
it
modifies.
The
term
is
widely
used
in
Spanish-speaking
regions
and
in
professional
discourse
related
to
business,
branding,
and
governance.