cookalongs

A cookalong is a live or pre-recorded online event where participants follow along with a chef or instructor as they prepare a dish. These events often take place over video conferencing platforms like Zoom or on social media live streams, though pre-recorded versions are also common. The primary goal is to teach a recipe in real-time, allowing viewers to cook the same meal simultaneously.

Cookalongs can vary widely in format and complexity. Some are free, hosted by food bloggers or brands, while others are paid events offered by professional chefs or culinary schools. They can focus on simple weeknight meals, elaborate desserts, or specific cuisines. Participants are usually provided with a recipe in advance, detailing ingredients and equipment needed. The instructor guides viewers through each step, offering tips, answering questions, and often engaging in conversation.

The popularity of cookalongs surged with the rise of social media and the increased time people spent at home. They offer a communal cooking experience that can be educational and entertaining, bridging geographical distances. For beginners, cookalongs provide hands-on instruction and immediate feedback, making them less intimidating than learning from a static recipe alone. For more experienced cooks, they can be a way to discover new techniques or try challenging dishes with expert guidance. Many brands and influencers use cookalongs as a way to engage their audience and promote products.