ciljevi

Ciljevi is the plural form of cilј (goal, objective) in several South Slavic languages, including Croatian, Bosnian, and Serbian. They denote intended outcomes that guide actions and decisions, serving as targets to aim for in personal, organizational, or project contexts. A cilј can be strategic or operational, long-term or short-term, and it provides direction for individuals, teams, and institutions. The concept is closely related to aims, objectives, and targets, and ciljevi are typically defined with clarity and measurability to allow assessment of progress.

In practice, planning often distinguishes between higher-level strategic ciljevi and lower-level tactical or operational ciljevi. Achieving these goals may require setting milestones, allocating resources, and scheduling tasks (zadaci). The articulation of ciljevi is frequently accompanied by indicators or metrics to monitor advancement and determine success.

Modern planning commonly employs criteria that promote achievability and accountability; frameworks like SMART—specific, measurable, achievable, relevant, and time-bound—are widely used to structure ciljevi and facilitate evaluation.

Etymology: cilj derives from older Slavic roots, with ciljevi following standard Slavic pluralization patterns. The term remains widely used across business, government, sports, and everyday life to describe intended outcomes and the means to reach them. See also cilj, zadaci, planiranje.