cannibalisaatioanalyysi
Cannibalisaatioanalyysi, known in English as cannibalization analysis, is a business technique used to assess the impact that a new product, service, or marketing initiative has on the sales of existing offerings within the same company. The goal is to determine whether the new initiative is merely shifting sales from one product to another or actually increasing the company’s overall revenue and market share.
The analysis typically begins with the collection of historical sales data for the existing product family.
Cannibalization analysis is especially valuable in high-tech, fast‑moving consumer goods, and software industries, where product life