budstrategier
Budstrategier are methods used to set bids in competitive environments where multiple agents vie for scarce resources. They are applied in two broad contexts: economic auctions and procurement, and in digital advertising auctions where bids are placed for ad impressions. The aim is to balance cost, expected value, and risk under uncertainty.
In traditional auctions, strategies depend on the format, such as first-price sealed-bid, second-price (Vickrey), open ascending
In digital advertising, bidding strategies are often automated. Platforms offer objectives such as maximize conversions, target
Limitations and considerations include potential distortions to price discovery, volatility, and opportunities for manipulation or bias.