brukermodellering

Brukermodellering, also known as user modeling, is the process of creating a representation of a user or a group of users. This representation, or model, captures information about their characteristics, knowledge, goals, preferences, and behaviors. The primary purpose of brukermodellering is to enable systems, services, or applications to adapt and personalize their interactions with users, leading to a more effective and satisfying experience.

In various fields, such as human-computer interaction, education, and marketing, brukermodellering plays a crucial role. For instance, in adaptive educational software, user models can track a student's learning progress, identify areas of difficulty, and tailor the content and pace accordingly. In e-commerce, user models help recommend products based on past purchases, browsing history, and expressed interests. In intelligent tutoring systems, a user model can inform the system about the learner's current knowledge state, allowing it to provide targeted feedback and assistance.

The information used to build a user model can be acquired through several methods. This includes direct input from the user, such as through questionnaires or profile settings, and indirect observation of their actions within a system, like clicks, navigation paths, and response times. More advanced techniques might involve inferring user characteristics from their interactions. The dynamic nature of users means that user models often need to be updated continuously to reflect changes in their knowledge, goals, and preferences over time. Effective brukermodellering is key to developing user-centered and intelligent systems.