brukerkonsent

Brukerkonsent is a term used in Nordic digital product design and user experience discourse to describe a focus on concentrating users' attention and activity on a platform, feature, or content stream. The concept sits at the intersection of the attention economy, engagement optimization, and user-centered design. It is not a formally standardized term in academic literature, but it appears in industry discussions to describe strategies that aim to maximize sustained interaction.

Origins and scope: The word is built from brukeren (user) and konsentrasjon (concentration). It is used informally to refer to how products seek to direct attention through personalization, notifications, and content curation. Discussions of brukerkonsent often address both the technical means (algorithms, analytics) and the ethical considerations involved in guiding user behavior.

Strategies and techniques: Practical approaches include personalization and recommender systems, nudges and prompts, gamification elements, onboarding sequences, and timed or targeted notifications. Analytics and experimentation (A/B testing) are used to measure engagement depth and flow, while some discussions emphasize preserving user agency, consent, and transparent control over settings.

Benefits and challenges: When applied thoughtfully, brukerkonsent can enhance perceived usefulness, stickiness, and value for a platform or service. However, it also raises risks such as overuse or manipulation, privacy and data protection concerns, and potential negative effects on user well-being. Ethical considerations, governance frameworks, and user-centric safeguards are often advocated in professional contexts.

Measurement and evaluation: Relevant metrics include time on platform, session length, daily active users, retention cohorts, and engagement depth. Long-term evaluation may also consider user satisfaction, perceived value, and impacts on well-being, beyond short-term usage metrics.

See also: attention economy, persuasive technology, user experience design, digital wellbeing.