brugmethoden
Brugmethoden is a term used to describe a family of qualitative research techniques aimed at understanding how people actually use a product, service, or system in real-world settings. The focus is on observed behavior and reported experiences during routine use, rather than on surveys of stated preferences or laboratory tests. The overarching goal is to identify patterns of use, moments of friction, workarounds, and opportunities for design improvement.
Process generally includes: selecting representative users, defining concrete use cases or tasks, collecting data through direct
Variations may include contextual inquiry, diary studies, or think-aloud sessions, and can be conducted in-person or
Applications span product development, user experience evaluation, consumer electronics, healthcare devices, public services, and policy design.
Advantages include ecological validity, a deep understanding of actual use, and early identification of design flaws
Relation to other methods: brugmethoden draws on ethnography, contextual inquiry, think-aloud protocols, and diary studies, sharing