broga

Broga is a portmanteau of "bro" and "yoga" and refers to a style of yoga practice that is marketed towards men. While yoga has historically been seen as a female-dominated activity, broga aims to make it more accessible and appealing to a male demographic. It often emphasizes strength, flexibility, and stress relief, common concerns for men.

The classes may incorporate more vigorous poses, longer holds, and a less spiritual or overtly meditative approach than some traditional yoga styles. The language used in marketing and by instructors may also be tailored to a male audience, focusing on physical benefits and performance enhancement rather than solely on relaxation or mindfulness. Some broga classes might be held in environments more traditionally associated with men, such as sports clubs or gyms, and may even incorporate elements from other fitness disciplines.

The core principles of yoga, such as breath control and physical postures, remain central to broga. However, the presentation and framing are designed to overcome perceived barriers to entry for men, such as an assumption that yoga is too gentle or "feminine." Proponents suggest that broga offers the same physical and mental health benefits as other forms of yoga, but in a way that resonates more directly with men's interests and fitness goals. It is not a distinct physical practice with unique postures, but rather a branding and marketing approach to existing yoga styles.